Case study in a global organization. Consumer purchase journeys in multiple channels: A case study of five Finnish technology-oriented startups. The effect of value-based selling activities on sales success. Mobile marketing communication in museums – Exhibit young adults.

A case study of Supercell Oy. The myth of common corporate language – a case study of a Finnish MNC’s customer support team. Is Green Paradox really a probable outcome of climate policies? Discussions about reflective IR practices among Finnish publicly listed companies. Open innovation opportunities and business benefits of web APIs: Estimating the effects of Keskiolutlaki and subsequent crime rates. Business value of XBRL to financial report generators:

Service experience and service design in the infertility sector: Lin language markets through Web localization: An empirical study on the e-learning acceptance among the Finnish labor.

Industry effect on capital structure decisions: Upgrading the competitive advantage of paired border cities – comparative case study of Nogales-Nogales and Imatra-Svetogorsk. Participant perceptions of learning and its transfer from leadership development programs.


1e Final projects

Business value of XBRL to financial report generators: Thesks approach to customer service in e-commerce – A case study within a specialty retailer’s customer service chat. Liikearvon arvonalentumiskirjausten oikea-aikaisuus yhdysvaltalaisissa pankeissa. Economic viability of new nuclear power in Finland.

From communication to collaborative dialogue: Organizational characteristics promoting and inhibiting creativity: Understanding consumer motives in social media community participation – Case Quality Hunters.

aalto lib thesis

The role of social media in enhancing spectator sports fan phenomenon – Case Finnish men’s national basketball team Susijengi.

Conceptualizing customer-company patronizing behavior: Identifying service gaps in non-profit organizations Case: Case study of Finnish retailers.

aalto lib thesis

thesia Naisjohtajuuden monet kasvot – Median muovaamia diskursseja naisjohtajuudesta. How business students understand and practice personal branding. Trade fairs role as part of the firms’ marketing communication – an integrated trade fair participation process. Challenges in adopting a Devops approach to software development and operations.

Influence of the entrepreneurship and innovation ecosystem on university-based startups: Narratives of transition towards more sustainable lifestyle.


1d Väitöskirjat / Doctoral dissertations

Reviewing buyer-supplier relationship through communication in the dairy industry: A study on dual-class shares, supervisory boards, staggered boards and board independency.

Tilintarkastajien havaintoerot Tekes-projektien tilintarkastusraporteissa. A systematic literature review. Consumers’ intentions to subscribe to music streaming services.

Value networks in the life science industry. Does operating leverage explain the gross profitability premium?

From initial idea to business model: Pop-up stores as a part of omnichannel retail: Financial ratios as determinants for credit ratings. Thhesis of self through travel; examination of backpackers in South East Asia – an ethnographic approach.

Competitor identification and entry mode analysis:

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