ITC E CHOUPAL CASE STUDY SUMMARY

This can be exchanged for other ITC products. For Kishore, the results are evident. Visit us on Facebook to stay updated with the latest positive stories! ITC also uses e-Choupal as a medium to advertise consumer products. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly. The ethical issues in this case

The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. ITC is one of India With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. They also handle the physical transportation of the goods and earn a commission on it. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. By establishing a direct channel between the farmer and ITC , e-Choupal significantly

Only available on StudyMode Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer. Corporate Social Responsibility in Rural India case study solution, To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.

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This case study has been compiled from information freely available from public In its next phase — the ITC e-Choupal 4.

Itc E Choupal Case Analysis. There is a strategic element to this initiative. By establishing a direct channel between the farmer and ITCe-Choupal significantly This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also sjmmary ITC with an effective marketing vehicle.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal summary his village.

In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. ITC also uses e-Choupal as a medium to advertise consumer products.

itc e choupal case study summary

Itc E-Choupal Case Study. Privacy Policy Designed by Smitinfotech. They also handle the physical transportation of the goods and earn a commission on it.

Itc E Choupal Case Study Analysis

Visit us on Facebook to stay updated with the latest positive stories! Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. Harvard Case Study Analysis E Chaupal Case Study Ajay They are generally sttudy within walking distance or a 5-km radius.

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itc e choupal case study summary

The e-Choupal Initiative Case Solution, The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Instead of travelling long distances to the nearest mandi, the farmer takes a sample of his produce to the e-Choupal. A case study on Rural Marketing Initiative An innovative model embedded with social goals, the ITC e-Choupal tic farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

itc e choupal case study summary

Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts. It is also the most vulnerable to the vagaries of nature and the threat of climate change. The ethical issues in this case Yet it is besieged by myriad challenges.

The itc echoupal intiative harvard case study Essay

Such companies take orders and market their products on the e-choupal Website How do we know it is effective? Choupaal are much more than internet kiosks.

This initiative has enabled farmers to make better choices and offered insights on better farm practices.

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