Click here to sign up. The main strategy Jamba followed in this highly competitive environment is that it positioned its products as a healthy alternative to those from the other brands. At the same time, they wanted to create awareness and decided to be active in more and more This would help build customer awareness for decades and create sustainability and prosperity for the company. This chapter examines the 3 commodity traps of deterioration, proliferation, and escalation that affect so many companies. Results are available immediately for a comprehensive debrief session. These were the key areas of focus for the company in the future. This article offers several intriguing examples of design thinking at work.

I have shared the theory with my students for years, but it is the first time that they got the concepts immediately. Best case of the semester! Maps are prepared by experienced editors at Harvard Business Publishing and suggest several cases for each chapter. Cases with Video Shorts include: Remember me on this computer. Enter the email address you signed up with and we’ll email you a reset link. While consumers still want great taste, they do not want to add calories to their daily consumption.

jamba juice case study strategic management

Shifting Your Strategy from Products to Customers Upstream, product-related advantages are rapidly eroding and competitive advantage is increasingly found downstream, where companies interact with customers in the marketplace.

The Link between Competitive Advantage and Corporate Social Responsibility Approached strategically, corporate social responsibility generates opportunity, innovation, and competitive advantage for corporations—while solving pressing social problems.

Enter the email address you signed up with and we’ll email you a reset link. The question is, given their reputation sstrategic being quality juice producers and having been on the market for two decades, will they manage to outperform their competition and stand above casee else?


Josh Sarver Design Brief.

Many video supplements are accompanied by a Teaching Note. It sells juices and especially smoothies. Jamba has formulated a strategy that focuses on expanding the existing markets as well as acquiring new customers.

jamba juice case study strategic management

The product variety Jamba offers is a major advantage for the brand. The case has lots of rich detail, yet is understandable by undergraduates. In this regard, it has focused on the sales of hot food and drink items. Will it janagement its current platform business model or make a radical change by transforming itself into managemenf services provider?

Jamba has always strived for a great customer experience. The company has revised its goals and taken an innovative approach towards managing its future growth.

(DOC) Case study 3 BA Jamba Juice | Alexandre Springer –

Firms will need to respond with new capabilities, positions, and priorities. Harvard Business Review RA Consulting on the Strztegic of Disruption Technology, alternative staffing models, and other forces are starting to reshape the consulting industry with profound implications for its future. All simulations include a detailed Teaching Note. Innovation is important to keep customer loyalty but needs to be handed with precaution and intelligence.

The product strategjc offered by Jamba juice is another key strength of the brand.

Businesses cannot afford to spend months crafting a single long-term strategy; they need a portfolio of multiple transient advantages that can be built quickly and abandoned just as rapidly. This updated version combines the proven learning objectives and story line of managemetn original with an updated user experience and enhanced administrative features. Skip to main content. Most important factor is the emotional connection between Jamba and its customers.


At some points it also seems that Jamba is following the Starbucks model of growth. Compared to its competitors, Jamba has been in the market for a relatively shorter period.

jamba juice case study strategic management

How Strategy Really Works A. After reviewing its recent strategic initiatives and the threats they pose to competitors Yahoo! Particularly, it has focused on maintaining ztrategic talented team of staff at its stores that can successfully provide the customers with the unique Jamba experience. The company has focused on reducing its costs so that the brand can manage its expenses better.

Jamba Juice case Analysis

This article offers several intriguing examples of design thinking at work. The testing juie new products as well as their sustainability in their core components has to be assessed before any production. The company achieved this success with a distinctive small-format strategy as well as a unique culture and approach to human resources. This was what the vision and values of the company were based upon. While consumers still want great taste, they do not want to add calories to their daily consumption.

The manabement has tried its best to manage a great culture throughout the organization.

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