OLD SPICE WIEDEN KENNEDY CASE STUDY

So, for as long as case study films are necessary, agencies may as well strive to get them right. Last week we saw two days that shook the viral marketing world. Social Media case study: At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling. Did you say, Social Media? Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more.

Watch the original here. They can come across as tacky, but they can also be charming and engaging. Sign in to Your Account or Register. Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more Social media buzz. Utilizing all of the Web 2.

The Old Spice campaign — Case Study. Click here to find out more about Contagious membership. The Old Spice Man has taken social media by storm. Here’s our collection and analysis of some of the best case study videos we’ve seen to date.

Old Spice Case Study by Madeleine Wilson on Prezi

At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling. Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. We have placed cookies on your computer to help make this website better.

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old spice wieden kennedy case study

So, for as long as case study films are necessary, agencies may as well strive to get them right. The Old Spice Twitter account accumulated tens of thousands of new followers and the YouTube videos amassed hundreds of thousands of views.

Procter & Gamble’s Old Spice Social Media Campaign

Two weeks caes the Super Bowl, not a single one of the campaigns launched at that time remains memorable, and the real innovators are mostly focusing on alternative social media ideas… more. Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the wiedn of July, making Old Spice the 1 body wash for men… more.

Even the comments on YouTube were overwhelmingly positive. Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Wiecen Spice Guy made personalized videos for fans, randoms and prominent bloggers alike… more.

Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling.

Case Study: Old Spice Response Campaign

Old Spice viral campaign a hit. Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more Social media buzz. WITS Zen curates and pulled together a series of articles, write-ups, and videos on Old Spice social media initiatives, making it truly one of the insightful social media case studies Old Spice: Don’t show this message again.

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It makes the whole thing easier to swallow. But just like advertising itself, case study films are going nowhere. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory.

Register Now Why Register? Watch the original here. Did you say, Social Media? Yes, the fortunes of these companies have been greatly affected with their social media marketing strategies… more. Add Comment Cancel reply.

old spice wieden kennedy case study

Social Media case study: Now look here, now learn from this …. Companies of kennedyy Year Learn More. Register to gain full access to everything. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Sign in to Your Account or Register. Old Spice smells like social media success.

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