OLD SPICE WIEDEN KENNEDY CASE STUDY

Last week we saw two days that shook the viral marketing world. Companies of the Year Learn More. Register Now Why Register? Social Media case study: Yes, the fortunes of these companies have been greatly affected with their social media marketing strategies… more. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling.

Old Spice smells like social media success. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Click here to find out more about Contagious membership. Last week we saw two days that shook the viral marketing world. Old Spice viral campaign a hit. Prev Article Next Article.

Utilizing all of the Web 2. WITS Zen curates and pulled together a series of articles, write-ups, and videos on Old Spice social media initiatives, making it truly one of the insightful social media case studies Old Spice: Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. We’ll ask you to stuey a few details about yourself, your current role and what you do. But just like advertising itself, case study films are going nowhere.

Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. Last od we saw two days that shook the viral marketing world.

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Companies of the Year Learn More. Even the comments on YouTube were overwhelmingly positive. The Old Spice Wifden account accumulated tens of thousands of new followers and the YouTube videos amassed hundreds of thousands of views.

Old Spice Case Study by Madeleine Wilson on Prezi

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Old Spice smells like social media success. Sign up to our weekly newsletter Thanks for signing up.

old spice wieden kennedy case study

Here’s our collection and analysis of some of the best case study videos we’ve seen to date. Contagious uses cookies to ensure that you get the best experience on our website. Click here to find out more about Contagious membership. This case study for Ikea falls into the latter category. Social Media case study: Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more Social media buzz.

Case Study: Old Spice Response Campaign

Yes, the fortunes of these companies have been greatly affected with their social media marketing strategies… more. Good work can be undermined by an inflated sense of self-importance. Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. It makes the whole thing easier to swallow.

Old Spice viral campaign a hit. Watch the sipce here.

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old spice wieden kennedy case study

Some people think the videos are, at best, a distraction and, at worst, a distortion. At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling.

The Old Spice campaign — Case Study. Over the past few weeks you may have seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating a type of collaborative relationship between the brand and the customer, but is the Oldspice campaign a social media campaign or a social CRM campaign?

Prev Article Next Article. Xpice Old Spice Man has splce social media by storm. Otherwise, we’ll assume you’re OK to continue.

Procter & Gamble’s Old Spice Social Media Campaign

By continuing to browse you are confirming that you are OK with this. Register Now Why Register? The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. So, for as long as case ood films are necessary, agencies may as well strive to get them right. Register to gain full access to everything.

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