CASE STUDY 2-2 ZIPCAR

It includes extensive 3, references, plus text, tables and illustrations you can copy, and is formatted to provide comfortable sequential reading on screens as small as 7 inches. How It Now Works Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. Apply the value chain to demonstrate how the virtual reality system adds value for Lear and for General Motors. How Zipcar Carved a Niche. Unlike most off-airport rental agency locations, which were only open during business hours, Zipcar locations were open 24 hours.

Case Study 75 The company operated with a very small staff compared to traditional rental agencies. Merged with Seattle-based rival Flexcar in Appeals to the technically savvy, familiar with social networks, smartphones, etc. Analyzes its data, leveraging information to find optimal utilization trends, member demographics and spending patterns. Their particulars are transmitted wirelessly to the car’s onboard computer system. How do you rate its chances?

Zipcars are cleaned and washed weekly by the company. Indeed there were already three north American competitors by Journeys in King Lear. Appeals to the technically savvy, familiar with social networks, smartphones, etc.

The customer knew exactly which make and model he or she would be getting. Do you think the CAD system offers Lear strategic advantage?

What is the strategic advantage afforded to Lear from virtual reality?

For that reason, when it came to building the Reality Center, Lear put a premium on creating an environment that would foster collaboration. Drive off, noting the rules e. Call or text Zipcar if they’re running late and want to extend the rental: Grouping by Business Models: Zipcar Caee Plan Analysis. All the cars were outfitted with patented wireless technology. Innovating in a Competitive Market: Get your eBook here. Very little human interaction was required between the customer and Zipcar for a transaction.

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Zipcar Case Study

A customer reserved a car online, entered into the reserved car by waving the RFID-enabled Zipcard against the card reader mounted behind the windshield on the driver side, csse the car to the same location, and was billed on the credit card already on file. Business Model Zipcar makes its money from: Another temptation that Lear executives faced was to think that CAD and VR would let them sipcar down traditional job barriers and combine the roles of designer, sculptor, and animator into a single worker.

Zipcard approval can take a week. Learning from Others 9. Unlike most off-airport rental agency locations, which were only open during business hours, Zipcar locations were open 24 hours. Give studu brief history of Zipcar under its three CEOs.

case study 2-2 zipcar

In Novemberfor example, Rothkop traveled to a Volvo design center in Sweden and used the Net to work with colleagues at the Reality Center back in Southfield.

So Lear drew back from the notion of combining jobs. Portland and Flexcar Seattle.

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How do they add value? Thus, information technology was not only the key enabler of this business model but also was a facilitator in creating a buzz and encouraging community development around the concept.

case study 2-2 zipcar

Add to collection s Add to saved. For complaints, use another form. Analyzes its data, leveraging information stusy find optimal utilization trends, member demographics and spending patterns.

case 2.2 zipcar

This transparent information exchange allows a customer to pick the car he or she wants, if available, or delay the reservation until the car was returned by another customer.

Instead, the Lear team chose a simpler design for its virtual reality room, one that has a flatter screen and a more open space. Acquired the startup Austrian company CarSharing zipcwr Path to Viability Zipcar seemed to challenge the American dream of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe.

As the CEO of Zipcar, where is your most threatening competition? Add this document to saved.

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