KOTEX PINTEREST CASE STUDY

Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us. Furthermore, Kotex did not give these women an ultimatum. But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking. Brand loyalty is brand loyalty wherever you find it. As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social media marketing team had the brilliant idea to run a social media campaign centered on the women of Pinterest. These were women who had a reach far beyond that of Kotex alone. And they were women with an audience that filled two vital criteria:

As marketing on social media continues to evolve, it is certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a Case Studies as this one. At the time, Pinterest was the newest, hottest social network and Kotex was the first brand to take advantage of it in the way that they did. Kotex knew their demographic and the audience they could reach, but they knew that referrals are so much more powerful than direct marketing. And they were women with an audience that filled two vital criteria: Kotex was lucky that the campaign was as innovative and original as it was. Brand loyalty is brand loyalty wherever you find it.

At the time, Pinterest was the newest, hottest social network and Kotex was the first brand to take advantage of it in the way that they did. The Kotex example is one of the finest uses of Pinterest and social media to date.

As marketing on social media continues to evolve, it kotexx certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a Case Studies as this one.

Case Study: Kotex’s Unique Way in Approaching Pinterest

The results were far greater than what Kotex could have hoped for. Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, the returns would have been far fewer. The brilliance lay in how they decided to design the program. Marketers need to keep this in mind. Furthermore, Kotex did not give these cqse an ultimatum.

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But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking. These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved to share.

kotex pinterest case study

As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social media marketing team had the brilliant idea to run a social media campaign centered on kottex women of Pinterest.

It took a lot of insight for the marketing executives at Kotex to understand this. A little research into their industry influencers resulted in the numbers you see above.

They asked for only one thing in return: Order the book today. It was for that reason that the marketing executives at Kotex went looking for their social media influencers cxse Pinterest.

But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the stydy level, and involve virtually every avenue of social media they had access to.

But when we consider the fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex Case Studies relate to the importance of influencers. So remember, a little thought can get you a lot further than the easiest option. With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate Case Studies this week would involve the use of the social network.

The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry. Download our eBook today Learn how to take control of your social data in order to build your business!

Kotex – Womens Inspiration Day | BrandActivation

First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. Tell us in the comments below or on Twitter! After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out to every person you can. Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us.

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When you can turn influential people into brand advocates, you can rest assured that you are going to generate quite a bit of new business.

Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them. When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer.

The reason why there was such a high response rate and such a viral effect was because Kotex customized these gifts to the tastes of the recipients.

kotex pinterest case study

Kotex knew their demographic and the audience they could reach, but they knew that referrals are so much more powerful than direct marketing. These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this xtudy gesture by Kotex. They did not need to include lavish, overpriced items because they knew that what they had included was worth much more.

Brand loyalty is brand loyalty wherever you find kotes.

There is a lot we can learn as marketers from this campaign. And they were women with an audience that filled two pniterest criteria: How are you reaching out to your influencers?

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